AIR CONDITIONERS
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 27 in AIR CONDITIONERS
Buying Intent
139.92
7th in category
Brand Trust
73.72
index value
Brand Desire
175.15
index value
As of Sep ’26, WHIRLPOOL records a Buying Intent index of 139.92, placing it 7th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 73.72 and Brand Desire 175.15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 7.56 | 60.56 | 38.63 |
| Nov ’25 | 48.63 | 53.11 | 57.22 |
| Dec ’25 | 28.98 | 152.29 | 95.87 |
| Jan ’26 | 15.44 | 81.54 | 54.55 |
| Feb ’26 | 7.98 | 8.84 | 11.86 |
| Mar ’26 | 30.02 | 35.75 | 35.90 |
| Apr ’26 | 38.58 | 74.74 | 62.72 |
| May ’26 | 42.32 | 28.10 | 30.07 |
| Jun ’26 | 59.99 | 34.57 | 49.94 |
| Jul ’26 | 7.64 | 54.01 | 35.21 |
| Aug ’26 | 53.43 | 5.52 | 36.62 |
| Sep ’26 | 73.72 | 175.15 | 139.92 |