AIR CONDITIONERS
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 15th of 25 in AIR CONDITIONERS
Buying Intent
36
15th in category
Brand Trust
53
index value
Brand Desire
6
index value
As of Aug ’26, WHIRLPOOL records a Buying Intent index of 36, placing it 15th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 53 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 41 | 212 | 145 |
| Oct ’25 | 8 | 61 | 39 |
| Nov ’25 | 49 | 53 | 57 |
| Dec ’25 | 29 | 152 | 96 |
| Jan ’26 | 15 | 82 | 55 |
| Feb ’26 | 8 | 9 | 12 |
| Mar ’26 | 30 | 36 | 36 |
| Apr ’26 | 39 | 75 | 63 |
| May ’26 | 42 | 26 | 29 |
| Jun ’26 | 60 | 71 | 71 |
| Jul ’26 | 8 | 54 | 35 |
| Aug ’26 | 53 | 6 | 36 |