AIR CONDITIONERS
O GENERAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 25 in AIR CONDITIONERS
Buying Intent
360
4th in category
Brand Trust
157
index value
Brand Desire
490
index value
As of Aug ’26, O GENERAL records a Buying Intent index of 360, placing it 4th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 157 and Brand Desire 490. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 146 | 492 | 357 |
| Oct ’25 | 270 | 602 | 486 |
| Nov ’25 | 182 | 421 | 336 |
| Dec ’25 | 363 | 296 | 364 |
| Jan ’26 | 66 | 110 | 98 |
| Feb ’26 | 39 | 113 | 87 |
| Mar ’26 | 9 | 60 | 36 |
| Apr ’26 | 201 | 296 | 279 |
| May ’26 | 542 | 297 | 466 |
| Jun ’26 | 396 | 445 | 465 |
| Jul ’26 | 260 | 252 | 286 |
| Aug ’26 | 157 | 490 | 360 |