AIR CONDITIONERS
O GENERAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 27 in AIR CONDITIONERS
Buying Intent
277.86
4th in category
Brand Trust
324.46
index value
Brand Desire
174.68
index value
As of Sep ’26, O GENERAL records a Buying Intent index of 277.86, placing it 4th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 324.46 and Brand Desire 174.68. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 269.96 | 601.80 | 486.05 |
| Nov ’25 | 182.34 | 420.78 | 336.11 |
| Dec ’25 | 363.09 | 296.17 | 363.56 |
| Jan ’26 | 65.93 | 110.17 | 98.17 |
| Feb ’26 | 39.28 | 113.41 | 87.14 |
| Mar ’26 | 8.80 | 59.63 | 35.97 |
| Apr ’26 | 201.01 | 296.11 | 279.20 |
| May ’26 | 543.48 | 297.34 | 466.92 |
| Jun ’26 | 396.74 | 444.74 | 465.64 |
| Jul ’26 | 259.91 | 251.81 | 285.87 |
| Aug ’26 | 157.21 | 490.86 | 360.98 |
| Sep ’26 | 324.46 | 174.68 | 277.86 |