AIR CONDITIONERS
HITACHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 27 in AIR CONDITIONERS
Buying Intent
262.43
5th in category
Brand Trust
190.72
index value
Brand Desire
283.26
index value
As of Sep ’26, HITACHI records a Buying Intent index of 262.43, placing it 5th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 190.72 and Brand Desire 283.26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 119.53 | 36.82 | 84.68 |
| Nov ’25 | 137.89 | 223.48 | 201.74 |
| Dec ’25 | 130.88 | 549.12 | 364.28 |
| Jan ’26 | 80.65 | 320.05 | 220.52 |
| Feb ’26 | 111.69 | 61.38 | 94.75 |
| Mar ’26 | 164.58 | 358.47 | 281.95 |
| Apr ’26 | 94.50 | 120.78 | 117.29 |
| May ’26 | 74.76 | 107.98 | 101.52 |
| Jun ’26 | 75.66 | 137.93 | 115.07 |
| Jul ’26 | 198.45 | 231.67 | 240.41 |
| Aug ’26 | 96.95 | 148.08 | 130.82 |
| Sep ’26 | 190.72 | 283.26 | 262.43 |