AIR CONDITIONERS
HITACHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 16th of 25 in AIR CONDITIONERS
Buying Intent
35
16th in category
Brand Trust
32
index value
Brand Desire
35
index value
As of Aug ’26, HITACHI records a Buying Intent index of 35, placing it 16th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 32 and Brand Desire 35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 96 | 223 | 178 |
| Oct ’25 | 120 | 37 | 85 |
| Nov ’25 | 138 | 224 | 202 |
| Dec ’25 | 131 | 549 | 364 |
| Jan ’26 | 81 | 320 | 220 |
| Feb ’26 | 112 | 61 | 95 |
| Mar ’26 | 8 | 160 | 91 |
| Apr ’26 | 68 | 45 | 64 |
| May ’26 | 45 | 70 | 64 |
| Jun ’26 | 57 | 26 | 38 |
| Jul ’26 | 79 | 82 | 89 |
| Aug ’26 | 32 | 35 | 35 |