AIR CONDITIONERS
VIDEOCON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 22nd of 27 in AIR CONDITIONERS
Buying Intent
12.91
22nd in category
Brand Trust
3.06
index value
Brand Desire
22.52
index value
As of Sep ’26, VIDEOCON records a Buying Intent index of 12.91, placing it 22nd of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 3.06 and Brand Desire 22.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4.67 | — | 2.36 |
| Aug ’25 | — | 37.12 | 20.81 |
| Sep ’25 | — | 3.07 | 1.87 |
| Oct ’25 | — | 44.79 | 30.73 |
| Nov ’25 | 35.42 | — | 19.74 |
| Jan ’26 | 12.71 | 55.47 | 40.96 |
| Mar ’26 | — | 38.86 | 21.77 |
| Apr ’26 | — | 1.10 | 0.67 |
| May ’26 | 16.60 | 3.48 | 12.51 |
| Jun ’26 | 0.80 | — | 0.40 |
| Aug ’26 | 2.96 | — | 1.49 |
| Sep ’26 | 3.06 | 22.52 | 12.91 |