AIR CONDITIONERS
NATIONAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 27 in AIR CONDITIONERS
Buying Intent
47.22
14th in category
Brand Trust
13.61
index value
Brand Desire
64.38
index value
As of Sep ’26, NATIONAL records a Buying Intent index of 47.22, placing it 14th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 13.61 and Brand Desire 64.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | — | 28.28 | 15.79 |
| Dec ’25 | — | 86.32 | 48.27 |
| May ’26 | 2.24 | — | 1.13 |
| Jun ’26 | 39.72 | — | 22.15 |
| Jul ’26 | 153.71 | 114.32 | 149.76 |
| Aug ’26 | 51.63 | 133.50 | 103.43 |
| Sep ’26 | 13.61 | 64.38 | 47.22 |