AIR CONDITIONERS
NATIONAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 25 in AIR CONDITIONERS
Buying Intent
103
8th in category
Brand Trust
52
index value
Brand Desire
133
index value
As of Aug ’26, NATIONAL records a Buying Intent index of 103, placing it 8th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 52 and Brand Desire 133. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | — | 28 | 16 |
| Dec ’25 | — | 86 | 48 |
| May ’26 | 2 | — | 1 |
| Jun ’26 | 40 | 2 | 26 |
| Jul ’26 | 154 | 117 | 152 |
| Aug ’26 | 52 | 133 | 103 |