AIR CONDITIONERS
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 24th of 27 in AIR CONDITIONERS
Buying Intent
9.51
24th in category
Brand Trust
12.44
index value
Brand Desire
3.17
index value
As of Sep ’26, IFB records a Buying Intent index of 9.51, placing it 24th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 12.44 and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 39.34 | 21.96 |
| Jun ’26 | 17.93 | 20.87 | 22.48 |
| Jul ’26 | 13.66 | 4.36 | 13.01 |
| Aug ’26 | 7.31 | 0.82 | 4.15 |
| Sep ’26 | 12.44 | 3.17 | 9.51 |