AIR CONDITIONERS
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 16th of 26 in AIR CONDITIONERS
Buying Intent
22
16th in category
Brand Trust
18
index value
Brand Desire
21
index value
As of Jun ’26, IFB records a Buying Intent index of 22, placing it 16th of 26 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 18 and Brand Desire 21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 39 | 22 |
| Jun ’26 | 18 | 21 | 22 |