AIR CONDITIONERS
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 21st of 25 in AIR CONDITIONERS
Buying Intent
4
21st in category
Brand Trust
7
index value
Brand Desire
1
index value
As of Aug ’26, IFB records a Buying Intent index of 4, placing it 21st of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 7 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 39 | 22 |
| Jun ’26 | 18 | 21 | 22 |
| Jul ’26 | 14 | 4 | 13 |
| Aug ’26 | 7 | 1 | 4 |