AIR CONDITIONERS
PHILIPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 20th of 27 in AIR CONDITIONERS
Buying Intent
15.14
20th in category
Brand Trust
23.47
index value
Brand Desire
2.11
index value
As of Sep ’26, PHILIPS records a Buying Intent index of 15.14, placing it 20th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 23.47 and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 38.86 | 21.77 |
| Apr ’26 | 2.13 | 10.08 | 7.83 |
| May ’26 | 2.24 | 1.85 | 2.26 |
| Jun ’26 | 4.00 | 39.69 | 26.62 |
| Aug ’26 | 3.69 | 3.06 | 3.73 |
| Sep ’26 | 23.47 | 2.11 | 15.14 |