AIR CONDITIONERS
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 18th of 27 in AIR CONDITIONERS
Buying Intent
21
18th in category
Brand Trust
23
index value
Brand Desire
15
index value
As of Sep ’26, MI records a Buying Intent index of 21, placing it 18th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 23 and Brand Desire 15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’26 | 23 | 15 | 21 |