AIR CONDITIONERS
MITASHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 25th of 27 in AIR CONDITIONERS
Buying Intent
1.93
25th in category
Brand Trust
3.83
index value
Brand Desire
—
index value
As of Sep ’26, MITASHI records a Buying Intent index of 1.93, placing it 25th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 3.83 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2.80 | 1.85 | 2.85 |
| Aug ’26 | — | 2.45 | 1.49 |
| Sep ’26 | 3.83 | — | 1.93 |