AIR CONDITIONERS
TOSHIBA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 17th of 27 in AIR CONDITIONERS
Buying Intent
35.73
17th in category
Brand Trust
47.63
index value
Brand Desire
15.01
index value
As of Sep ’26, TOSHIBA records a Buying Intent index of 35.73, placing it 17th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 47.63 and Brand Desire 15.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.79 | 1.54 | 2.35 |
| Dec ’25 | 6.10 | — | 3.08 |
| Feb ’26 | — | 3.30 | 2.02 |
| Aug ’26 | — | 29.11 | 16.28 |
| Sep ’26 | 47.63 | 15.01 | 35.73 |