AIR CONDITIONERS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 7th of 26 in AIR CONDITIONERS
Buying Intent
150
7th in category
Brand Trust
102
index value
Brand Desire
168
index value
As of Jun ’26, SAMSUNG records a Buying Intent index of 150, placing it 7th of 26 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 102 and Brand Desire 168. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 76 | 112 | 105 |
| Aug ’25 | 52 | 435 | 282 |
| Sep ’25 | 58 | 269 | 185 |
| Oct ’25 | 166 | 175 | 191 |
| Nov ’25 | 108 | 195 | 170 |
| Dec ’25 | 6 | 216 | 114 |
| Jan ’26 | 2 | 19 | 11 |
| Feb ’26 | 23 | 235 | 138 |
| Mar ’26 | 7 | 47 | 30 |
| Apr ’26 | 82 | 102 | 104 |
| May ’26 | 15 | 108 | 69 |
| Jun ’26 | 102 | 168 | 150 |