AIR CONDITIONERS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 27 in AIR CONDITIONERS
Buying Intent
89.71
10th in category
Brand Trust
64.86
index value
Brand Desire
100.00
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 89.71, placing it 10th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 64.86 and Brand Desire 100.00. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 166.42 | 175.23 | 191.15 |
| Nov ’25 | 108.36 | 195.32 | 169.59 |
| Dec ’25 | 6.21 | 216.13 | 114.52 |
| Jan ’26 | 2.28 | 19.37 | 11.45 |
| Feb ’26 | 22.89 | 234.64 | 138.28 |
| Mar ’26 | 7.00 | 46.95 | 29.47 |
| Apr ’26 | 82.46 | 102.35 | 104.04 |
| May ’26 | 14.93 | 109.60 | 69.36 |
| Jun ’26 | 102.55 | 168.51 | 150.60 |
| Jul ’26 | 122.85 | 130.83 | 142.32 |
| Aug ’26 | 123.97 | 120.06 | 127.97 |
| Sep ’26 | 64.86 | 100.00 | 89.71 |