AIR CONDITIONERS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 25 in AIR CONDITIONERS
Buying Intent
128
6th in category
Brand Trust
124
index value
Brand Desire
120
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 128, placing it 6th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 124 and Brand Desire 120. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 58 | 269 | 185 |
| Oct ’25 | 166 | 175 | 191 |
| Nov ’25 | 108 | 195 | 170 |
| Dec ’25 | 6 | 216 | 114 |
| Jan ’26 | 2 | 19 | 11 |
| Feb ’26 | 23 | 235 | 138 |
| Mar ’26 | 7 | 47 | 30 |
| Apr ’26 | 82 | 102 | 104 |
| May ’26 | 15 | 108 | 69 |
| Jun ’26 | 102 | 168 | 150 |
| Jul ’26 | 123 | 131 | 142 |
| Aug ’26 | 124 | 120 | 128 |