AIR CONDITIONERS
CROMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 20th of 25 in AIR CONDITIONERS
Buying Intent
9
20th in category
Brand Trust
4
index value
Brand Desire
11
index value
As of Aug ’26, CROMA records a Buying Intent index of 9, placing it 20th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 4 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 31 | 45 | 44 |
| Jun ’25 | 5 | — | 2 |
| Sep ’25 | — | 25 | 14 |
| Oct ’25 | 32 | 28 | 34 |
| Nov ’25 | 7 | 1 | 4 |
| Jan ’26 | — | 28 | 16 |
| Feb ’26 | — | 11 | 6 |
| Apr ’26 | 11 | 8 | 11 |
| May ’26 | 4 | 16 | 13 |
| Jun ’26 | 7 | 38 | 20 |
| Jul ’26 | 2 | 3 | 4 |
| Aug ’26 | 4 | 11 | 9 |