AIR CONDITIONERS
CROMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 23rd of 27 in AIR CONDITIONERS
Buying Intent
12.60
23rd in category
Brand Trust
22.65
index value
Brand Desire
—
index value
As of Sep ’26, CROMA records a Buying Intent index of 12.60, placing it 23rd of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 22.65 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 25.28 | 14.16 |
| Oct ’25 | 32.06 | 28.35 | 34.47 |
| Nov ’25 | 7.08 | 0.80 | 4.04 |
| Jan ’26 | — | 28.53 | 15.86 |
| Feb ’26 | — | 11.39 | 6.37 |
| Mar ’26 | — | 48.58 | 27.22 |
| Apr ’26 | 11.22 | 7.89 | 11.37 |
| May ’26 | 5.46 | 16.22 | 12.91 |
| Jun ’26 | 9.24 | 37.97 | 21.74 |
| Jul ’26 | 1.85 | 3.27 | 3.53 |
| Aug ’26 | 3.69 | 8.97 | 6.75 |
| Sep ’26 | 22.65 | — | 12.60 |