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INNERWEAR — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 8 brands measured · category Trust 0
As of Aug ’26, JOCKEY leads INNERWEAR on Buying Intent among 8 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | JOCKEY | 430 | 165 | 330 |
| 2 | RUPA | 9 | 64 | 42 |
| 3 | RUPA FRONTLINE | — | 36 | 20 |
| 4 | ONN | 5 | 7 | 7 |
| 5 | DOLLAR | 4 | 4 | 4 |
| 6 | ALLEN SOLLY | 2 | 2 | 2 |
| 7 | P3 | — | 2 | 2 |
| 8 | MACROMAN | 3 | — | 2 |