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INNERWEAR — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 8 brands measured
As of Sep ’26, JOCKEY leads INNERWEAR on Buying Intent among 8 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | JOCKEY | 331.70 | 197.75 | 286.69 |
| 2 | RUPA | 45.08 | 8.44 | 28.21 |
| 3 | ONN | 7.94 | 12.21 | 11.95 |
| 4 | PAGE INDUSTRIES | — | 15.01 | 8.40 |
| 5 | DOLLAR | 1.02 | 5.46 | 4.39 |
| 6 | RAJU | 5.10 | — | 2.58 |
| 7 | VIP | 1.28 | 2.11 | 1.93 |
| 8 | DORA | — | 1.06 | 0.64 |