INNERWEAR
DOLLAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 8 in INNERWEAR
Buying Intent
4.39
5th in category
Brand Trust
1.02
index value
Brand Desire
5.46
index value
As of Sep ’26, DOLLAR records a Buying Intent index of 4.39, placing it 5th of 8 brands measured in INNERWEAR. Its Brand Trust index reads 1.02 and Brand Desire 5.46. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.98 | 3.24 | 3.51 |
| Nov ’25 | 1.21 | 1.00 | 1.22 |
| May ’26 | 1.12 | — | 0.57 |
| Jun ’26 | — | 5.51 | 3.37 |
| Jul ’26 | 5.26 | 8.73 | 7.99 |
| Aug ’26 | 3.94 | 3.68 | 4.46 |
| Sep ’26 | 1.02 | 5.46 | 4.39 |