INNERWEAR
DOLLAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 8 in INNERWEAR
Buying Intent
4
5th in category
Brand Trust
4
index value
Brand Desire
4
index value
As of Aug ’26, DOLLAR records a Buying Intent index of 4, placing it 5th of 8 brands measured in INNERWEAR. Its Brand Trust index reads 4 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3 | 3 | 4 |
| Nov ’25 | 1 | 1 | 1 |
| May ’26 | 1 | — | 1 |
| Jun ’26 | — | 1 | 1 |
| Jul ’26 | 3 | 9 | 7 |
| Aug ’26 | 4 | 4 | 4 |