INNERWEAR
RUPA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 8 in INNERWEAR
Buying Intent
42
2nd in category
Brand Trust
9
index value
Brand Desire
64
index value
As of Aug ’26, RUPA records a Buying Intent index of 42, placing it 2nd of 8 brands measured in INNERWEAR. Its Brand Trust index reads 9 and Brand Desire 64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4 | 2 | 3 |
| Aug ’25 | — | 1 | 0 |
| Oct ’25 | — | 2 | 1 |
| Nov ’25 | — | 2 | 1 |
| Mar ’26 | — | 3 | 2 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | — | 3 | 2 |
| Aug ’26 | 9 | 64 | 42 |