INNERWEAR
RUPA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 8 in INNERWEAR
Buying Intent
28.21
2nd in category
Brand Trust
45.08
index value
Brand Desire
8.44
index value
As of Sep ’26, RUPA records a Buying Intent index of 28.21, placing it 2nd of 8 brands measured in INNERWEAR. Its Brand Trust index reads 45.08 and Brand Desire 8.44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 3.74 | 1.55 | 2.83 |
| Aug ’25 | — | 0.80 | 0.49 |
| Oct ’25 | — | 1.85 | 1.13 |
| Nov ’25 | — | 1.60 | 0.98 |
| Mar ’26 | — | 3.45 | 2.11 |
| Jun ’26 | — | 1.76 | 1.08 |
| Jul ’26 | — | 3.13 | 1.89 |
| Aug ’26 | 8.84 | 64.42 | 41.89 |
| Sep ’26 | 45.08 | 8.44 | 28.21 |