INNERWEAR
VIP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 8 in INNERWEAR
Buying Intent
2
7th in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Sep ’26, VIP records a Buying Intent index of 2, placing it 7th of 8 brands measured in INNERWEAR. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 9 | — | 4 |
| May ’26 | — | 1 | 1 |
| Sep ’26 | 1 | 2 | 2 |