INNERWEAR
ALLEN SOLLY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 7 in INNERWEAR
Buying Intent
2.80
4th in category
Brand Trust
3.01
index value
Brand Desire
2.09
index value
As of Oct ’26, ALLEN SOLLY records a Buying Intent index of 2.80, placing it 4th of 7 brands measured in INNERWEAR. Its Brand Trust index reads 3.01 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 2.95 | 6.15 | 3.84 |
| Aug ’25 | 8.61 | 9.65 | 11.20 |
| Sep ’25 | 12.92 | 3.84 | 8.74 |
| Oct ’25 | 0.74 | 3.08 | 2.25 |
| Nov ’25 | 11.60 | 10.00 | 12.11 |
| Dec ’25 | 6.51 | 4.03 | 5.75 |
| Jan ’26 | 6.72 | 10.45 | 14.20 |
| Feb ’26 | 12.78 | 10.06 | 16.57 |
| Mar ’26 | 5.57 | 5.75 | 7.74 |
| Apr ’26 | 7.52 | — | 3.82 |
| Aug ’26 | 2.22 | 1.63 | 1.72 |
| Oct ’26 | 3.01 | 2.09 | 2.80 |