INNERWEAR
JOCKEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 8 in INNERWEAR
Buying Intent
330
1st in category
Brand Trust
430
index value
Brand Desire
165
index value
As of Aug ’26, JOCKEY records a Buying Intent index of 330, placing it 1st of 8 brands measured in INNERWEAR. Its Brand Trust index reads 430 and Brand Desire 165. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 95 | 104 | 109 |
| Oct ’25 | 105 | 41 | 77 |
| Nov ’25 | 319 | 125 | 244 |
| Dec ’25 | 153 | 153 | 162 |
| Jan ’26 | 330 | 387 | 404 |
| Feb ’26 | 275 | 191 | 259 |
| Mar ’26 | 188 | 179 | 204 |
| Apr ’26 | 83 | 324 | 228 |
| May ’26 | 167 | 203 | 207 |
| Jun ’26 | 249 | 200 | 250 |
| Jul ’26 | 284 | 284 | 318 |
| Aug ’26 | 430 | 165 | 330 |