INNERWEAR
JOCKEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 8 in INNERWEAR
Buying Intent
286.69
1st in category
Brand Trust
331.70
index value
Brand Desire
197.75
index value
As of Sep ’26, JOCKEY records a Buying Intent index of 286.69, placing it 1st of 8 brands measured in INNERWEAR. Its Brand Trust index reads 331.70 and Brand Desire 197.75. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 105.38 | 40.75 | 77.00 |
| Nov ’25 | 318.55 | 125.04 | 244.10 |
| Dec ’25 | 152.77 | 153.43 | 162.28 |
| Jan ’26 | 330.22 | 386.98 | 403.87 |
| Feb ’26 | 275.10 | 190.56 | 259.25 |
| Mar ’26 | 188.53 | 179.12 | 203.90 |
| Apr ’26 | 82.55 | 324.48 | 228.38 |
| May ’26 | 167.65 | 203.29 | 207.47 |
| Jun ’26 | 248.97 | 199.76 | 250.67 |
| Jul ’26 | 284.54 | 284.62 | 318.61 |
| Aug ’26 | 430.78 | 165.92 | 331.27 |
| Sep ’26 | 331.70 | 197.75 | 286.69 |