INNERWEAR
LUX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 5th of 5 in INNERWEAR
Buying Intent
1
5th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Jul ’26, LUX records a Buying Intent index of 1, placing it 5th of 5 brands measured in INNERWEAR. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 2 | 1 |