INNERWEAR
DORA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 8 in INNERWEAR
Buying Intent
1
8th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Sep ’26, DORA records a Buying Intent index of 1, placing it 8th of 8 brands measured in INNERWEAR. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’26 | — | 1 | 1 |