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LAPTOPS — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 14 brands measured

As of Sep ’26, DELL leads LAPTOPS on Buying Intent among 14 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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LAPTOPS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	DELL	1761.34	1158.95	1626.74
2	HEWLETT PACKARD	927.37	899.85	1017.55
3	LENOVO	785.22	529.42	720.88
4	APPLE MacBOOK	366.36	655.17	569.82
5	ASUS	676.69	333.42	566.73
6	ACER	285.17	243.59	295.46
7	MI	13.82	150.94	94.14
8	LG	77.82	49.98	70.07
9	HCL	22.70	40.12	35.37
10	TOSHIBA	9.56	31.31	23.69
11	SAMSUNG	12.33	22.52	20.88
12	MICROSOFT SURFACE	3.70	19.08	14.31
13	MICROMAX	—	5.88	3.58
14	TCL	—	3.17	1.93