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HCL — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 9th of 14 in LAPTOPS

Buying Intent
35.37
9th in category
Brand Trust
22.70
index value
Brand Desire
40.12
index value
As of Sep ’26, HCL records a Buying Intent index of 35.37, placing it 9th of 14 brands measured in LAPTOPS. Its Brand Trust index reads 22.70 and Brand Desire 40.12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’252.427.693.69
Nov ’2512.1711.0517.63
Dec ’2520.84—11.13
Jan ’261.6820.2713.76
Feb ’2669.565.2943.18
Mar ’2698.0786.47101.46
Apr ’2635.6739.4241.74
May ’2688.7566.8788.63
Jun ’2644.3336.3046.64
Jul ’2635.1440.3642.97
Aug ’2633.2245.3845.10
Sep ’2622.7040.1235.37

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