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ASUS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 5th of 14 in LAPTOPS

Buying Intent
566.73
5th in category
Brand Trust
676.69
index value
Brand Desire
333.42
index value
As of Sep ’26, ASUS records a Buying Intent index of 566.73, placing it 5th of 14 brands measured in LAPTOPS. Its Brand Trust index reads 676.69 and Brand Desire 333.42. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’25239.47684.07516.57
Nov ’25445.22360.48449.21
Dec ’25296.23380.46376.59
Jan ’26280.25243.16293.79
Feb ’26176.92280.02253.40
Mar ’26154.01219.28209.49
Apr ’26313.87351.92368.68
May ’26404.28476.08491.95
Jun ’26682.56709.67776.75
Jul ’26472.08481.78529.21
Aug ’26451.64316.29425.17
Sep ’26676.69333.42566.73

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