LAPTOPS
APPLE MacBOOK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 14 in LAPTOPS
Buying Intent
569.82
4th in category
Brand Trust
366.36
index value
Brand Desire
655.17
index value
As of Sep ’26, APPLE MacBOOK records a Buying Intent index of 569.82, placing it 4th of 14 brands measured in LAPTOPS. Its Brand Trust index reads 366.36 and Brand Desire 655.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 221.90 | 195.69 | 229.68 |
| Nov ’25 | 150.64 | 202.68 | 193.33 |
| Dec ’25 | 239.66 | 245.04 | 268.29 |
| Jan ’26 | 176.22 | 278.91 | 245.27 |
| Feb ’26 | 367.91 | 356.66 | 405.01 |
| Mar ’26 | 334.38 | 280.85 | 345.53 |
| Apr ’26 | 439.61 | 219.69 | 356.52 |
| May ’26 | 357.49 | 383.69 | 413.07 |
| Jun ’26 | 440.70 | 261.43 | 389.80 |
| Jul ’26 | 246.67 | 698.28 | 510.51 |
| Aug ’26 | 402.09 | 718.62 | 626.03 |
| Sep ’26 | 366.36 | 655.17 | 569.82 |