LAPTOPS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 13 in LAPTOPS
Buying Intent
26
10th in category
Brand Trust
43
index value
Brand Desire
5
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 26, placing it 10th of 13 brands measured in LAPTOPS. Its Brand Trust index reads 43 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 36 | 86 | 71 |
| Oct ’25 | 45 | 25 | 43 |
| Nov ’25 | 5 | 54 | 31 |
| Dec ’25 | 20 | 12 | 18 |
| Jan ’26 | 47 | 40 | 50 |
| Feb ’26 | 46 | 80 | 77 |
| Mar ’26 | 68 | 57 | 68 |
| Apr ’26 | 8 | 81 | 48 |
| May ’26 | 1 | 78 | 48 |
| Jun ’26 | 29 | 35 | 36 |
| Jul ’26 | 3 | 38 | 20 |
| Aug ’26 | 43 | 5 | 26 |