LAPTOPS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 14 in LAPTOPS
Buying Intent
20.88
11th in category
Brand Trust
12.33
index value
Brand Desire
22.52
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 20.88, placing it 11th of 14 brands measured in LAPTOPS. Its Brand Trust index reads 12.33 and Brand Desire 22.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 45.23 | 25.09 | 42.61 |
| Nov ’25 | 4.97 | 53.72 | 30.78 |
| Dec ’25 | 19.56 | 12.05 | 18.14 |
| Jan ’26 | 47.44 | 39.77 | 49.82 |
| Feb ’26 | 45.99 | 79.75 | 77.28 |
| Mar ’26 | 68.57 | 57.33 | 68.13 |
| Apr ’26 | 7.52 | 81.07 | 47.73 |
| May ’26 | 1.40 | 78.04 | 48.32 |
| Jun ’26 | 29.12 | 35.23 | 36.18 |
| Jul ’26 | 3.16 | 38.47 | 20.38 |
| Aug ’26 | 43.44 | 5.33 | 25.64 |
| Sep ’26 | 12.33 | 22.52 | 20.88 |