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SAMSUNG — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 10th of 13 in LAPTOPS

Buying Intent
36
10th in category
Brand Trust
29
index value
Brand Desire
35
index value
As of Jun ’26, SAMSUNG records a Buying Intent index of 36, placing it 10th of 13 brands measured in LAPTOPS. Its Brand Trust index reads 29 and Brand Desire 35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jul ’25234
Aug ’2571016
Sep ’25368671
Oct ’25452543
Nov ’2555431
Dec ’25201218
Jan ’26474050
Feb ’26468077
Mar ’26685768
Apr ’2688148
May ’2617848
Jun ’26293536

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