LAPTOPS
MICROSOFT SURFACE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 12th of 14 in LAPTOPS
Buying Intent
14.31
12th in category
Brand Trust
3.70
index value
Brand Desire
19.08
index value
As of Sep ’26, MICROSOFT SURFACE records a Buying Intent index of 14.31, placing it 12th of 14 brands measured in LAPTOPS. Its Brand Trust index reads 3.70 and Brand Desire 19.08. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2.11 | 1.28 |
| Jun ’25 | 4.26 | 3.53 | 4.31 |
| Sep ’25 | 3.73 | 2.05 | 3.72 |
| Oct ’25 | 13.64 | 10.00 | 15.09 |
| Nov ’25 | 9.68 | 14.18 | 18.17 |
| Dec ’25 | 3.25 | 5.04 | 4.35 |
| Apr ’26 | — | 36.31 | 20.33 |
| May ’26 | 10.96 | 5.79 | 11.09 |
| Jun ’26 | 4.00 | 10.54 | 9.41 |
| Jul ’26 | 3.95 | — | 2.00 |
| Aug ’26 | 3.69 | 1.63 | 2.21 |
| Sep ’26 | 3.70 | 19.08 | 14.31 |