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MICROMAX — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 13th of 14 in LAPTOPS

Buying Intent
3.58
13th in category
Brand Trust
—
index value
Brand Desire
5.88
index value
As of Sep ’26, MICROMAX records a Buying Intent index of 3.58, placing it 13th of 14 brands measured in LAPTOPS. Its Brand Trust index reads — and Brand Desire 5.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’25—6.263.81
Jun ’25—3.312.02
Sep ’252.47—1.25
Oct ’25—2.311.41
Nov ’25—2.001.22
Jan ’263.36—1.70
Jul ’263.95—2.00
Aug ’262.964.354.69
Sep ’26—5.883.58

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