Category leaderboard
NOTEBOOKS — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 3 brands measured · category Trust 0
As of Jun ’26, ITC CLASSMATE leads NOTEBOOKS on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksNOTEBOOKS leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ITC CLASSMATE | 60 | 75 | 76 |
| 2 | NAVNEET | 27 | 21 | 27 |
| 3 | APSARA | 12 | 14 | 27 |