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NOTEBOOKS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, NAVNEET leads NOTEBOOKS on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | NAVNEET | 96.47 | 20.11 | 58.57 |
| 2 | ITC CLASSMATE | 47.29 | 6.46 | 32.74 |
| 3 | APSARA | 1.28 | 3.17 | 2.58 |
| 4 | OXFORD | — | 2.11 | 1.29 |
| 5 | SUNDARAM | — | 1.69 | 1.03 |