NOTEBOOKS

APSARA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 3rd of 3 in NOTEBOOKS

Buying Intent

3rd in category

Brand Trust

index value

Brand Desire

index value

As of Jun ’26, APSARA records a Buying Intent index of 27, placing it 3rd of 3 brands measured in NOTEBOOKS. Its Brand Trust index reads 12 and Brand Desire 14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Sep ’25	—	2	1
Apr ’26	8	8	12
May ’26	4	4	4
Jun ’26	12	14	27

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