NOTEBOOKS
APSARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 4 in NOTEBOOKS
Buying Intent
3
4th in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, APSARA records a Buying Intent index of 3, placing it 4th of 4 brands measured in NOTEBOOKS. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2 | 1 |
| Apr ’26 | 8 | 8 | 12 |
| May ’26 | 4 | 4 | 4 |
| Jun ’26 | 12 | 14 | 27 |
| Jul ’26 | — | 1 | 0 |
| Aug ’26 | 4 | 2 | 3 |