NOTEBOOKS
APSARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 5 in NOTEBOOKS
Buying Intent
2.58
3rd in category
Brand Trust
1.28
index value
Brand Desire
3.17
index value
As of Sep ’26, APSARA records a Buying Intent index of 2.58, placing it 3rd of 5 brands measured in NOTEBOOKS. Its Brand Trust index reads 1.28 and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.08 | 1.26 |
| Apr ’26 | 8.38 | 7.89 | 12.22 |
| May ’26 | 4.20 | 3.48 | 4.24 |
| Jun ’26 | 12.49 | 14.34 | 27.06 |
| Jul ’26 | — | 0.87 | 0.53 |
| Aug ’26 | 3.69 | 2.04 | 3.11 |
| Sep ’26 | 1.28 | 3.17 | 2.58 |