NOTEBOOKS
SUNDARAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 5 in NOTEBOOKS
Buying Intent
1.03
5th in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, SUNDARAM records a Buying Intent index of 1.03, placing it 5th of 5 brands measured in NOTEBOOKS. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3.71 | — | 1.87 |
| Oct ’25 | 12.37 | — | 6.22 |
| Nov ’25 | 5.92 | 11.12 | 10.51 |
| Dec ’25 | 3.25 | 1.34 | 2.46 |
| Jan ’26 | — | 3.34 | 2.04 |
| Feb ’26 | — | 1.32 | 0.81 |
| May ’26 | — | 2.88 | 1.77 |
| Jul ’26 | 36.55 | 1.09 | 20.98 |
| Aug ’26 | 3.48 | 14.44 | 10.94 |
| Sep ’26 | — | 1.69 | 1.03 |