NOTEBOOKS
SUNDARAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 4 in NOTEBOOKS
Buying Intent
11
3rd in category
Brand Trust
4
index value
Brand Desire
14
index value
As of Aug ’26, SUNDARAM records a Buying Intent index of 11, placing it 3rd of 4 brands measured in NOTEBOOKS. Its Brand Trust index reads 4 and Brand Desire 14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4 | — | 2 |
| Oct ’25 | 12 | — | 6 |
| Nov ’25 | 6 | 11 | 10 |
| Dec ’25 | 3 | 1 | 2 |
| Jan ’26 | — | 3 | 2 |
| Feb ’26 | — | 1 | 1 |
| May ’26 | — | 3 | 2 |
| Jul ’26 | 36 | 1 | 21 |
| Aug ’26 | 4 | 14 | 11 |