NOTEBOOKS
ITC CLASSMATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in NOTEBOOKS
Buying Intent
50
2nd in category
Brand Trust
29
index value
Brand Desire
67
index value
As of Aug ’26, ITC CLASSMATE records a Buying Intent index of 50, placing it 2nd of 4 brands measured in NOTEBOOKS. Its Brand Trust index reads 29 and Brand Desire 67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 36 | 20 |
| Oct ’25 | 39 | 52 | 42 |
| Nov ’25 | 14 | 8 | 12 |
| Mar ’26 | 8 | 2 | 3 |
| Apr ’26 | 38 | 38 | 43 |
| May ’26 | 35 | 20 | 31 |
| Jun ’26 | 60 | 75 | 76 |
| Jul ’26 | 108 | 67 | 97 |
| Aug ’26 | 29 | 67 | 50 |