NOTEBOOKS
ITC CLASSMATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in NOTEBOOKS
Buying Intent
32.74
2nd in category
Brand Trust
47.29
index value
Brand Desire
6.46
index value
As of Sep ’26, ITC CLASSMATE records a Buying Intent index of 32.74, placing it 2nd of 5 brands measured in NOTEBOOKS. Its Brand Trust index reads 47.29 and Brand Desire 6.46. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 35.91 | 20.05 |
| Oct ’25 | 39.27 | 52.30 | 41.82 |
| Nov ’25 | 14.51 | 8.00 | 12.22 |
| Mar ’26 | 7.84 | 1.61 | 2.87 |
| Apr ’26 | 37.47 | 38.35 | 42.62 |
| May ’26 | 35.00 | 17.21 | 29.34 |
| Jun ’26 | 60.08 | 75.28 | 75.77 |
| Jul ’26 | 75.59 | 67.31 | 78.99 |
| Aug ’26 | 29.22 | 67.20 | 49.81 |
| Sep ’26 | 47.29 | 6.46 | 32.74 |