NOTEBOOKS
ITC CLASSMATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 3 in NOTEBOOKS
Buying Intent
76
1st in category
Brand Trust
60
index value
Brand Desire
75
index value
As of Jun ’26, ITC CLASSMATE records a Buying Intent index of 76, placing it 1st of 3 brands measured in NOTEBOOKS. Its Brand Trust index reads 60 and Brand Desire 75. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 36 | 20 |
| Oct ’25 | 39 | 52 | 42 |
| Nov ’25 | 14 | 8 | 12 |
| Mar ’26 | 8 | 2 | 3 |
| Apr ’26 | 38 | 38 | 43 |
| May ’26 | 35 | 20 | 31 |
| Jun ’26 | 60 | 75 | 76 |