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HAIR COLOUR — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, L'OREAL leads HAIR COLOUR on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | L'OREAL | 262.24 | 146.48 | 228.45 |
| 2 | GARNIER | 112.13 | 30.06 | 79.45 |
| 3 | INDICA | 36.57 | 9.21 | 26.11 |
| 4 | GODREJ | 7.65 | 2.31 | 7.13 |
| 5 | GODREJ EXPERT | 1.02 | 3.17 | 1.88 |
| 6 | SUPER VASMOL 33 | 2.04 | — | 1.03 |