HAIR COLOUR

GODREJ EXPERT — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 2nd of 4 in HAIR COLOUR

Buying Intent

2nd in category

Brand Trust

index value

Brand Desire

index value

As of Jun ’26, GODREJ EXPERT records a Buying Intent index of 21, placing it 2nd of 4 brands measured in HAIR COLOUR. Its Brand Trust index reads 16 and Brand Desire 24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’25	3	—	2
Mar ’26	51	50	57
Apr ’26	80	42	72
May ’26	90	59	84
Jun ’26	16	24	21

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