HAIR COLOUR
GODREJ EXPERT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 6 in HAIR COLOUR
Buying Intent
1.88
5th in category
Brand Trust
1.02
index value
Brand Desire
3.17
index value
As of Sep ’26, GODREJ EXPERT records a Buying Intent index of 1.88, placing it 5th of 6 brands measured in HAIR COLOUR. Its Brand Trust index reads 1.02 and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 2.91 | — | 1.47 |
| Mar ’26 | — | 10.03 | 5.68 |
| Jul ’26 | 3.95 | — | 2.00 |
| Aug ’26 | 7.39 | 13.04 | 12.10 |
| Sep ’26 | 1.02 | 3.17 | 1.88 |