HAIR COLOUR
INDICA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in HAIR COLOUR
Buying Intent
26.11
3rd in category
Brand Trust
36.57
index value
Brand Desire
9.21
index value
As of Sep ’26, INDICA records a Buying Intent index of 26.11, placing it 3rd of 6 brands measured in HAIR COLOUR. Its Brand Trust index reads 36.57 and Brand Desire 9.21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 29.14 | 3.00 | 20.37 |
| Jun ’25 | 38.44 | 1.76 | 22.04 |
| Jul ’25 | — | 0.77 | 0.47 |
| Sep ’25 | 3.09 | 2.05 | 3.21 |
| Oct ’25 | 11.78 | 11.53 | 23.49 |
| Nov ’25 | 3.87 | 7.85 | 8.99 |
| Dec ’25 | — | 10.74 | 6.63 |
| May ’26 | 5.59 | 3.48 | 5.71 |
| Jun ’26 | — | 0.88 | 0.54 |
| Jul ’26 | 2.78 | 3.13 | 4.06 |
| Aug ’26 | 2.61 | 8.71 | 6.98 |
| Sep ’26 | 36.57 | 9.21 | 26.11 |