HAIR COLOUR
INDICA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 6 in HAIR COLOUR
Buying Intent
7
3rd in category
Brand Trust
3
index value
Brand Desire
9
index value
As of Aug ’26, INDICA records a Buying Intent index of 7, placing it 3rd of 6 brands measured in HAIR COLOUR. Its Brand Trust index reads 3 and Brand Desire 9. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 38 | 2 | 22 |
| Jul ’25 | — | 1 | 0 |
| Sep ’25 | 3 | 2 | 3 |
| Oct ’25 | 12 | 12 | 24 |
| Nov ’25 | 4 | 8 | 9 |
| Dec ’25 | — | 11 | 7 |
| Mar ’26 | 4 | — | 2 |
| Apr ’26 | 2 | — | 1 |
| May ’26 | 9 | 4 | 7 |
| Jun ’26 | — | 4 | 2 |
| Jul ’26 | 19 | 7 | 15 |
| Aug ’26 | 3 | 9 | 7 |