HAIR COLOUR
GODREJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in HAIR COLOUR
Buying Intent
7.13
4th in category
Brand Trust
7.65
index value
Brand Desire
2.31
index value
As of Sep ’26, GODREJ records a Buying Intent index of 7.13, placing it 4th of 6 brands measured in HAIR COLOUR. Its Brand Trust index reads 7.65 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 15.31 | 12.85 | 15.18 |
| Nov ’25 | 39.14 | 10.13 | 18.06 |
| Dec ’25 | — | 5.04 | 3.08 |
| Jan ’26 | 15.83 | 2.22 | 11.25 |
| Feb ’26 | 5.99 | 13.08 | 11.84 |
| Mar ’26 | 51.05 | 35.05 | 46.01 |
| Apr ’26 | 80.23 | 49.00 | 72.02 |
| May ’26 | 93.61 | 59.79 | 86.39 |
| Jun ’26 | 32.37 | 33.08 | 39.53 |
| Jul ’26 | 77.71 | 84.94 | 89.61 |
| Aug ’26 | 27.47 | 77.26 | 59.38 |
| Sep ’26 | 7.65 | 2.31 | 7.13 |