HAIR COLOUR
L'OREAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in HAIR COLOUR
Buying Intent
228.45
1st in category
Brand Trust
262.24
index value
Brand Desire
146.48
index value
As of Sep ’26, L'OREAL records a Buying Intent index of 228.45, placing it 1st of 6 brands measured in HAIR COLOUR. Its Brand Trust index reads 262.24 and Brand Desire 146.48. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 56.24 | 61.14 | 65.23 |
| Nov ’25 | 125.46 | 219.54 | 192.14 |
| Dec ’25 | 200.58 | 334.51 | 301.28 |
| Jan ’26 | 440.09 | 472.93 | 510.26 |
| Feb ’26 | 595.52 | 659.68 | 699.86 |
| Mar ’26 | 541.14 | 262.05 | 447.90 |
| Apr ’26 | 124.60 | 101.90 | 125.54 |
| May ’26 | 502.94 | 379.57 | 491.63 |
| Jun ’26 | 161.75 | 186.67 | 191.40 |
| Jul ’26 | 73.89 | 21.58 | 53.14 |
| Aug ’26 | 253.88 | 52.57 | 171.96 |
| Sep ’26 | 262.24 | 146.48 | 228.45 |