HAIR COLOUR
L'OREAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 7 in HAIR COLOUR
Buying Intent
172
1st in category
Brand Trust
254
index value
Brand Desire
53
index value
As of Aug ’26, L'OREAL records a Buying Intent index of 172, placing it 1st of 7 brands measured in HAIR COLOUR. Its Brand Trust index reads 254 and Brand Desire 53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 40 | 116 | 89 |
| Oct ’25 | 56 | 61 | 65 |
| Nov ’25 | 126 | 220 | 192 |
| Dec ’25 | 201 | 334 | 301 |
| Jan ’26 | 440 | 473 | 510 |
| Feb ’26 | 596 | 660 | 700 |
| Mar ’26 | 541 | 262 | 448 |
| Apr ’26 | 125 | 102 | 126 |
| May ’26 | 503 | 380 | 492 |
| Jun ’26 | 162 | 187 | 191 |
| Jul ’26 | 74 | 22 | 53 |
| Aug ’26 | 254 | 53 | 172 |