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LIPSTICK — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 8 brands measured
As of Sep ’26, LAKME leads LIPSTICK on Buying Intent among 8 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | LAKME | 217.41 | 74.78 | 160.89 |
| 2 | SUGAR | 9.83 | 102.54 | 59.44 |
| 3 | MAYBELLINE | 58.40 | 6.37 | 36.17 |
| 4 | L'OREAL | 15.10 | 1.69 | 8.61 |
| 5 | NYKAA | 3.83 | 1.69 | 2.35 |
| 6 | REVLON | — | 3.17 | 1.93 |
| 7 | MARS | — | 1.06 | 0.64 |
| 8 | KAY BEAUTY | — | 0.84 | 0.52 |