LIPSTICK
MAYBELLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 8 in LIPSTICK
Buying Intent
36.17
3rd in category
Brand Trust
58.40
index value
Brand Desire
6.37
index value
As of Sep ’26, MAYBELLINE records a Buying Intent index of 36.17, placing it 3rd of 8 brands measured in LIPSTICK. Its Brand Trust index reads 58.40 and Brand Desire 6.37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 66.78 | 30.81 | 54.20 |
| Nov ’25 | 49.81 | 57.59 | 59.18 |
| Dec ’25 | 102.89 | 179.82 | 155.94 |
| Jan ’26 | 125.27 | 164.91 | 162.08 |
| Feb ’26 | 39.51 | 55.07 | 50.34 |
| Mar ’26 | 17.97 | 72.70 | 52.41 |
| Apr ’26 | 47.70 | 92.00 | 78.25 |
| May ’26 | 70.63 | 66.12 | 76.81 |
| Jun ’26 | 103.03 | 12.82 | 62.14 |
| Jul ’26 | 29.52 | 12.75 | 22.84 |
| Aug ’26 | 6.16 | 17.32 | 11.38 |
| Sep ’26 | 58.40 | 6.37 | 36.17 |