LIPSTICK
MAYBELLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 5 in LIPSTICK
Buying Intent
11
3rd in category
Brand Trust
6
index value
Brand Desire
17
index value
As of Aug ’26, MAYBELLINE records a Buying Intent index of 11, placing it 3rd of 5 brands measured in LIPSTICK. Its Brand Trust index reads 6 and Brand Desire 17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 79 | 13 | 53 |
| Oct ’25 | 67 | 31 | 54 |
| Nov ’25 | 50 | 58 | 59 |
| Dec ’25 | 103 | 180 | 156 |
| Jan ’26 | 125 | 165 | 162 |
| Feb ’26 | 40 | 55 | 50 |
| Mar ’26 | 18 | 73 | 52 |
| Apr ’26 | 48 | 92 | 78 |
| May ’26 | 71 | 66 | 77 |
| Jun ’26 | 103 | 13 | 62 |
| Jul ’26 | 30 | 13 | 23 |
| Aug ’26 | 6 | 17 | 11 |