LIPSTICK
MARS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 8 in LIPSTICK
Buying Intent
1
7th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Sep ’26, MARS records a Buying Intent index of 1, placing it 7th of 8 brands measured in LIPSTICK. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1 | 0 |
| Jan ’26 | — | 4 | 2 |
| Feb ’26 | — | 5 | 3 |
| Jun ’26 | 3 | — | 1 |
| Sep ’26 | — | 1 | 1 |