LIPSTICK
MARS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 5 in LIPSTICK
Buying Intent
1
3rd in category
Brand Trust
3
index value
Brand Desire
—
index value
As of Jun ’26, MARS records a Buying Intent index of 1, placing it 3rd of 5 brands measured in LIPSTICK. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1 | 0 |
| Jan ’26 | — | 4 | 2 |
| Feb ’26 | — | 5 | 3 |
| Jun ’26 | 3 | — | 1 |