LIPSTICK
SUGAR POP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 7 in LIPSTICK
Buying Intent
30.29
4th in category
Brand Trust
29.24
index value
Brand Desire
21.64
index value
As of Oct ’26, SUGAR POP records a Buying Intent index of 30.29, placing it 4th of 7 brands measured in LIPSTICK. Its Brand Trust index reads 29.24 and Brand Desire 21.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 29.24 | 21.64 | 30.29 |