LIPSTICK
NYKAA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 8 in LIPSTICK
Buying Intent
2
5th in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Sep ’26, NYKAA records a Buying Intent index of 2, placing it 5th of 8 brands measured in LIPSTICK. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | — | 3 | 2 |
| Dec ’25 | 48 | — | 27 |
| Jan ’26 | 81 | 48 | 70 |
| Feb ’26 | 19 | — | 10 |
| Mar ’26 | — | 1 | 1 |
| May ’26 | 4 | 1 | 2 |
| Jun ’26 | — | 2 | 1 |
| Sep ’26 | 4 | 2 | 2 |