LIPSTICK
FACES CANADA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 7 in LIPSTICK
Buying Intent
2.24
6th in category
Brand Trust
1.00
index value
Brand Desire
3.13
index value
As of Oct ’26, FACES CANADA records a Buying Intent index of 2.24, placing it 6th of 7 brands measured in LIPSTICK. Its Brand Trust index reads 1.00 and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2.29 | 1.40 |
| Apr ’26 | — | 1.75 | 1.07 |
| Jun ’26 | 3.20 | — | 1.62 |
| Jul ’26 | — | 8.63 | 5.22 |
| Aug ’26 | 3.69 | 7.75 | 6.13 |
| Oct ’26 | 1.00 | 3.13 | 2.24 |