LIPSTICK
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 7 in LIPSTICK
Buying Intent
1.53
7th in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, MAMAEARTH records a Buying Intent index of 1.53, placing it 7th of 7 brands measured in LIPSTICK. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 7.01 | 12.22 | 11.77 |
| Aug ’25 | 2.91 | 19.56 | 14.03 |
| Sep ’25 | — | 10.18 | 6.19 |
| Oct ’25 | — | 4.72 | 2.90 |
| Nov ’25 | — | 4.16 | 2.54 |
| Mar ’26 | 4.90 | — | 2.47 |
| Oct ’26 | — | 2.50 | 1.53 |