LIPSTICK
SUGAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 8 in LIPSTICK
Buying Intent
59.44
2nd in category
Brand Trust
9.83
index value
Brand Desire
102.54
index value
As of Sep ’26, SUGAR records a Buying Intent index of 59.44, placing it 2nd of 8 brands measured in LIPSTICK. Its Brand Trust index reads 9.83 and Brand Desire 102.54. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 109.22 | 151.72 | 146.24 |
| Nov ’25 | 94.61 | 113.97 | 116.02 |
| Dec ’25 | 34.12 | 138.06 | 92.14 |
| Jan ’26 | 102.93 | 290.08 | 222.67 |
| Feb ’26 | 216.97 | 300.95 | 260.49 |
| Mar ’26 | 20.33 | 61.07 | 37.65 |
| Apr ’26 | 8.52 | 103.13 | 62.54 |
| May ’26 | 36.54 | 23.59 | 32.67 |
| Jun ’26 | 128.46 | 151.71 | 156.39 |
| Jul ’26 | 60.59 | 72.00 | 77.51 |
| Aug ’26 | 37.16 | 137.97 | 94.10 |
| Sep ’26 | 9.83 | 102.54 | 59.44 |