LIPSTICK
SUGAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 5 in LIPSTICK
Buying Intent
156
1st in category
Brand Trust
128
index value
Brand Desire
152
index value
As of Jun ’26, SUGAR records a Buying Intent index of 156, placing it 1st of 5 brands measured in LIPSTICK. Its Brand Trust index reads 128 and Brand Desire 152. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 58 | 116 | 98 |
| Aug ’25 | 48 | 284 | 187 |
| Sep ’25 | 134 | 212 | 190 |
| Oct ’25 | 109 | 152 | 146 |
| Nov ’25 | 95 | 114 | 116 |
| Dec ’25 | 34 | 138 | 92 |
| Jan ’26 | 103 | 290 | 223 |
| Feb ’26 | 217 | 301 | 260 |
| Mar ’26 | 20 | 61 | 38 |
| Apr ’26 | 8 | 103 | 62 |
| May ’26 | 36 | 26 | 34 |
| Jun ’26 | 128 | 152 | 156 |