LIPSTICK
SUGAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in LIPSTICK
Buying Intent
94
1st in category
Brand Trust
37
index value
Brand Desire
138
index value
As of Aug ’26, SUGAR records a Buying Intent index of 94, placing it 1st of 3 brands measured in LIPSTICK. Its Brand Trust index reads 37 and Brand Desire 138. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 134 | 212 | 190 |
| Oct ’25 | 109 | 152 | 146 |
| Nov ’25 | 95 | 114 | 116 |
| Dec ’25 | 34 | 138 | 92 |
| Jan ’26 | 103 | 290 | 223 |
| Feb ’26 | 217 | 301 | 260 |
| Mar ’26 | 20 | 61 | 38 |
| Apr ’26 | 8 | 103 | 62 |
| May ’26 | 36 | 26 | 34 |
| Jun ’26 | 128 | 152 | 156 |
| Jul ’26 | 61 | 72 | 77 |
| Aug ’26 | 37 | 138 | 94 |