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PENCILS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, APSARA leads PENCILS on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | APSARA | 9.35 | 99.26 | 61.20 |
| 2 | NATARAJ | 32.72 | 70.13 | 57.67 |
| 3 | DOMS | 3.83 | 6.33 | 5.80 |
| 4 | CAMLIN | 3.83 | 2.11 | 3.22 |