PENCILS
DOMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in PENCILS
Buying Intent
5.80
3rd in category
Brand Trust
3.83
index value
Brand Desire
6.33
index value
As of Sep ’26, DOMS records a Buying Intent index of 5.80, placing it 3rd of 4 brands measured in PENCILS. Its Brand Trust index reads 3.83 and Brand Desire 6.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3.71 | — | 1.87 |
| Oct ’25 | 44.96 | 22.12 | 37.02 |
| Nov ’25 | — | 1.00 | 0.61 |
| Dec ’25 | 3.25 | — | 1.64 |
| Apr ’26 | — | 1.58 | 0.96 |
| Jun ’26 | 2.40 | 6.62 | 2.81 |
| Jul ’26 | 1.05 | — | 0.53 |
| Aug ’26 | — | 3.06 | 1.87 |
| Sep ’26 | 3.83 | 6.33 | 5.80 |