PENCILS
DOMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in PENCILS
Buying Intent
17
1st in category
Brand Trust
8
index value
Brand Desire
19
index value
As of Aug ’26, DOMS records a Buying Intent index of 17, placing it 1st of 2 brands measured in PENCILS. Its Brand Trust index reads 8 and Brand Desire 19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4 | — | 2 |
| Oct ’25 | 45 | 22 | 37 |
| Nov ’25 | — | 1 | 1 |
| Dec ’25 | 3 | — | 2 |
| Apr ’26 | 1 | 2 | 2 |
| Jun ’26 | 48 | 31 | 43 |
| Jul ’26 | 69 | 38 | 45 |
| Aug ’26 | 8 | 19 | 17 |