PENCILS

CAMLIN — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 4th of 4 in PENCILS

Buying Intent

3.22

4th in category

Brand Trust

3.83

index value

Brand Desire

2.11

index value

As of Sep ’26, CAMLIN records a Buying Intent index of 3.22, placing it 4th of 4 brands measured in PENCILS. Its Brand Trust index reads 3.83 and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	4.65	13.51	13.47
Apr ’26	4.01	3.29	3.39
Jun ’26	—	3.31	2.02
Jul ’26	1.65	—	0.84
Aug ’26	3.69	—	1.87
Sep ’26	3.83	2.11	3.22

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