PENCILS
NATARAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 2 in PENCILS
Buying Intent
4
2nd in category
Brand Trust
4
index value
Brand Desire
3
index value
As of Jun ’26, NATARAJ records a Buying Intent index of 4, placing it 2nd of 2 brands measured in PENCILS. Its Brand Trust index reads 4 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 20 | 14 | 19 |
| Jun ’25 | 51 | 27 | 32 |
| Jul ’25 | 20 | 22 | 24 |
| Aug ’25 | 46 | 39 | 47 |
| Sep ’25 | 33 | 61 | 53 |
| Oct ’25 | 30 | 58 | 51 |
| Nov ’25 | 31 | 16 | 24 |
| Dec ’25 | 26 | 41 | 37 |
| Jan ’26 | 13 | 52 | 38 |
| Feb ’26 | 76 | 21 | 53 |
| May ’26 | 1 | 4 | 3 |
| Jun ’26 | 4 | 3 | 4 |