PENCILS
NATARAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in PENCILS
Buying Intent
102
1st in category
Brand Trust
60
index value
Brand Desire
119
index value
As of Aug ’26, NATARAJ records a Buying Intent index of 102, placing it 1st of 4 brands measured in PENCILS. Its Brand Trust index reads 60 and Brand Desire 119. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 33 | 61 | 53 |
| Oct ’25 | 30 | 58 | 51 |
| Nov ’25 | 31 | 16 | 24 |
| Dec ’25 | 26 | 41 | 37 |
| Jan ’26 | 13 | 52 | 38 |
| Feb ’26 | 76 | 21 | 53 |
| Mar ’26 | 15 | 80 | 54 |
| Apr ’26 | 184 | 226 | 227 |
| May ’26 | 74 | 76 | 83 |
| Jun ’26 | 68 | 194 | 143 |
| Jul ’26 | 84 | 89 | 96 |
| Aug ’26 | 60 | 119 | 102 |