PENCILS
NATARAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in PENCILS
Buying Intent
57.67
2nd in category
Brand Trust
32.72
index value
Brand Desire
70.13
index value
As of Sep ’26, NATARAJ records a Buying Intent index of 57.67, placing it 2nd of 4 brands measured in PENCILS. Its Brand Trust index reads 32.72 and Brand Desire 70.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 30.47 | 58.10 | 50.61 |
| Nov ’25 | 30.88 | 15.47 | 24.30 |
| Dec ’25 | 26.09 | 40.64 | 37.44 |
| Jan ’26 | 13.24 | 51.65 | 37.92 |
| Feb ’26 | 75.47 | 21.12 | 53.24 |
| Mar ’26 | 15.05 | 80.22 | 54.10 |
| Apr ’26 | 184.05 | 226.38 | 226.60 |
| May ’26 | 73.79 | 75.67 | 82.83 |
| Jun ’26 | 67.55 | 193.47 | 142.64 |
| Jul ’26 | 83.84 | 88.86 | 96.27 |
| Aug ’26 | 59.90 | 118.94 | 101.50 |
| Sep ’26 | 32.72 | 70.13 | 57.67 |