PENCILS
APSARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in PENCILS
Buying Intent
61.20
1st in category
Brand Trust
9.35
index value
Brand Desire
99.26
index value
As of Sep ’26, APSARA records a Buying Intent index of 61.20, placing it 1st of 4 brands measured in PENCILS. Its Brand Trust index reads 9.35 and Brand Desire 99.26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 19.24 | 35.38 | 30.38 |
| Nov ’25 | 42.89 | 5.00 | 28.48 |
| Dec ’25 | 4.88 | 6.72 | 7.74 |
| Jan ’26 | 13.45 | 23.21 | 21.75 |
| Feb ’26 | 8.41 | 27.95 | 18.71 |
| Mar ’26 | 20.78 | 22.90 | 24.19 |
| Apr ’26 | 67.03 | 67.36 | 72.52 |
| May ’26 | 36.28 | 108.53 | 81.83 |
| Jun ’26 | 71.08 | 82.61 | 86.19 |
| Jul ’26 | 11.12 | 8.89 | 11.60 |
| Aug ’26 | 23.57 | 85.47 | 61.59 |
| Sep ’26 | 9.35 | 99.26 | 61.20 |