PENCILS
APSARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 2 in PENCILS
Buying Intent
1
2nd in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Aug ’26, APSARA records a Buying Intent index of 1, placing it 2nd of 2 brands measured in PENCILS. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1 | — | 1 |
| May ’25 | 3 | — | 1 |
| Jun ’25 | 18 | 12 | 17 |
| Jul ’25 | 17 | 20 | 18 |
| Aug ’25 | 3 | 13 | 10 |
| Sep ’25 | 28 | 14 | 21 |
| Oct ’25 | 19 | 35 | 30 |
| Nov ’25 | 43 | 5 | 28 |
| Dec ’25 | 5 | 7 | 8 |
| Jan ’26 | 13 | 23 | 22 |
| Feb ’26 | 8 | 28 | 19 |
| Aug ’26 | — | 1 | 1 |