DIVERSIFIED
APSARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 24th of 63 in DIVERSIFIED
Buying Intent
21
24th in category
Brand Trust
28
index value
Brand Desire
8
index value
As of Aug ’26, APSARA records a Buying Intent index of 21, placing it 24th of 63 brands measured in DIVERSIFIED. Its Brand Trust index reads 28 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 1 | — | 0 |
| Sep ’25 | — | 3 | 2 |
| Oct ’25 | — | 4 | 2 |
| Nov ’25 | — | 10 | 6 |
| Dec ’25 | — | 4 | 2 |
| Jan ’26 | — | 3 | 2 |
| Mar ’26 | 16 | 10 | 14 |
| Apr ’26 | 4 | — | 2 |
| May ’26 | 11 | 4 | 9 |
| Jun ’26 | 20 | 22 | 25 |
| Jul ’26 | 9 | 8 | 9 |
| Aug ’26 | 28 | 8 | 21 |