DIVERSIFIED · STATIONERY
APSARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 5 in DIVERSIFIED · STATIONERY
Buying Intent
24.19
4th in category
Brand Trust
4.37
index value
Brand Desire
43.42
index value
As of Sep ’26, APSARA records a Buying Intent index of 24.19, placing it 4th of 5 brands measured in DIVERSIFIED · STATIONERY. Its Brand Trust index reads 4.37 and Brand Desire 43.42. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3.12 | 1.89 |
| Oct ’25 | — | 3.63 | 2.23 |
| Nov ’25 | — | 10.22 | 5.74 |
| Dec ’25 | — | 4.03 | 2.46 |
| Jan ’26 | — | 3.34 | 2.04 |
| Mar ’26 | 15.91 | 9.72 | 13.89 |
| Apr ’26 | 3.99 | — | 2.01 |
| May ’26 | 11.37 | 3.66 | 8.90 |
| Jun ’26 | 20.07 | 22.52 | 24.87 |
| Jul ’26 | 9.40 | 7.83 | 9.10 |
| Aug ’26 | 27.55 | 7.58 | 20.77 |
| Sep ’26 | 4.37 | 43.42 | 24.19 |